The Trade Desk's stock jumped 4% when it announced Ventura, a sign that investors approve of the move, while Roku fell 7% on ...

New Street analyst Dan Salmon upgraded Trade Desk (TTD) to Neutral from Sell with a price target of $115, up from $85. The firm says political ...

As a result of being "mostly" just an OS, Roku has the most third-party integrations with streaming TV OEMs. In the release, ...

The Trade Desk (NASDAQ: TTD) stock has drawn increasing attention among investors looking to capitalize on growth in the ...

Is owning content a “conflict of interest” among current OS providers, and, if so, how does that affect the CTV landscape?

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem ...

VENTURA, Calif.—Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating ...

Bank of America remains bullish on Roku despite new competition from Trade Desk's TV operating system, Ventura.

The Trade Desk, which was founded in 2009 and sells one of the world's most popular demand-side platforms (that enables ...

Ad tech platform The Trade Desk lays claim to the future of programmatic on connected TVs while its chief rival Google faces ...

Janko Roettgers first reported on a partnership between the two back in September, noting that The Trade Desk is “supplying Sonos with the core smart TV OS, and facilitating deals with app publishers, ...

Advertising technology specialist The Trade Desk has developed streaming TV operating system Ventura. The Trade Desk will ...