Coca-Cola is connecting the dots between culture, creativity and technology. Create Real Magic platform invited consumers to use AI for crafting original artwork using iconic creative elements from ...

Social commerce continues to grow faster than traditional e-commerce and is expected to account for over $2 trillion in sales in 2025. Of the 342 posts with images examined, 95.5 percent either had no ...

This article examines how Africa's digital engagement and influence on global trends offer brands significant opportunities to connect with consumers and create loyal customer bases. Let me paint a ...

Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

IKEA Family needed more members to swipe at the checkout: when shoppers scan their cards, the more value they get from membership perks, and the more they then go on to spend. The summer months are ...

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...