Lifebuoy Pride was first introduced in 2021 under a COVID-19 context that focused more on Safety in Love for the LGBT community. With the successful launch, #Safety4All has become one of... We’re long ...

UK high street retailers Marks & Spencer and John Lewis are both introducing AI tools to drive sales, with the latter using the technology to bring back its distinctive “never knowingly undersold” ...

Based on analysis from a survey of 300+ marketers worldwide, this report offers quantitative evidence that shows applying the ABE Framework helps instil a culture of creative effectiveness at brand ...

Restaurants in China are closing at an accelerating rate as consumers rein in their spending, a situation that appears unlikely to improve because of mounting concerns over an extended period of ...

Uses the DAIVID methodology to test campaigns from WARC’s Creative Effectiveness Ladder database, to look at the attention and emotions evoked by campaigns that drove the highest commercial ...

Some large American companies – among them Ford, Molson Coors, and Lowe’s – are pulling back from providing workplace data to an index that promotes LGBTQ+ policies, an indication that brands are ...

There are a variety of attention measurement tools out there, ranging from facial coding and eye tracking to surveys; given that all have plusses and minuses, experts recommend using multiple methods.

Looks at campaigns that have showcased products and built connections with consumers by placing them at the core of emotional and cultural experiences, using three award-winning case studies.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

The WARC Awards are back for 2025 seeking campaigns that show the world how strategic thinking leads to effective impact for brands and business. With twelve categories across five regions and our ...

Alexa, Amazon’s voice-activated assistant, was many people’s first interaction with natural language processing when a version of the tech was first released a decade ago; now the company is ...