Greater media rights revenue is likely to be the key factor determining whether a merger between Premiership Rugby and the United Rugby Championship (URC) would be a viable option for both properties.

Three leading industry figures are bullish on media rights values, believing that Netflix is likely to enter into European sports acquisitions to continue its ...

German workwear brand Strauss has struck a wide-ranging sponsorship deal with Major League Baseball, with its logo to feature on batting helmets during postseason games and international series ...

A year on from dropping to just two member universities that threatened its very existence, the Pac-12 Conference has announced the addition of four schools from the Mountain West from 2026-27.

Technology company Lenovo has continued its recent sponsorship drive by taking on the naming rights to the home venue of the NHL’s Carolina Hurricanes. Formerly known as PNC Arena after the ...

The hazards of private equity investment in football was a strong theme at this year’s IMG x RedBird Summit with Lorin Parys, the Belgian Pro League CEO, issuing a warning over the associated payouts.

Public broadcaster NOS will remain the major football tournament home in the Netherlands until at least 2030 after landing rights to the next two men's Fifa World Cups.

BG Sports, an arm of the Boonrawd Group conglomerate in Thailand, has acquired a package of Asian Football Confederation (AFC) media rights from 2024 to 2029. The deal involves free streaming on ...

After Didier Deschamps in 2018, Alain Prost in 2019, and Katarina Wie in 2023, Nikola Karabatic unanimously recognised as the G.O.A.T. of Handball, will be honoured in Monaco for his immense talent ...

LaLiga's wholly-owned OTT service already holds domestic streaming rights to Spain's second-tier basketball league and cup: ...

Formula 1 is understood to be on the verge of a major new multi-brand sponsorship agreement with French luxury goods giant LVMH. The deal would see LVMH join the top tier of F1’s sponsorship ...

Max and Discovery+, Warner Bros. Discovery's streaming platforms, are to be made available to basic-tier customers of US cable giant Charter at no extra charge, as part of a landmark carriage ...