Amazon, reportedly the world’s biggest advertiser with an overall marketing spend of around $20bn (not all media advertising) has divided its account between Omnicom’s OMG in the US and WPP’s GroupM ...
Ebay has moved its global media account from WPP’s EssenceMediacom to Dentsu’s iProspect, which seems to be picking up more business recently than Dentsu’s flagship media agency Carat. EssenceMediacom ...
How does Tesco get even bigger? The supermarket leader has fended off the spirited challenge from Aldi and Lidl, in part through its annoying (to some of us) Clubcard scheme which began as an Aldi ...
Ticketmaster and Oasis have inspired 783 complaints (and counting) to the Advertising Standards Authority after last ...
Radio and OOH company Global has retained the advertising contract for Network Rail’s roadside outdoor estate after a ...
Creative agencies still have their house styles to some degree and Wieden+Kennedy London just loves chopping, smashing and ...
Somewhere in the DNA of WPP's giant merged creative agency VML is there still a strain of J.Walter Thompson, one of its ...
In what's likely to be a number of painful changes, WPP's GroupM is axing EssenceMediacom X, the agency formed to handle ...
Last year's 'Barbie' film was a wry adult spin on the pink doll phenomenon with Margot Robbie and Ryan Gosling. Owner Mattel ...
Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as the ...
Deliveroo is back with a new "brand platform" (isn't everyone?) from Pablo - 'Now just got even better.' One of those meaningless phrases that's probably had lawyers poring over it to ensure no-one ...
There are some big movies coming up this autumn – including sequels for Beetlejuice, Joker and Gladiator – and Specsavers will be at Cineworld cinemas to greet audiences with a new campaign imagining ...