Promoting a product's AI features might appeal to marketers, but it has the opposite effect for many consumers. A recent ...

Consumers frequently encounter inconsistent brand experiences across various touchpoints in their e-commerce journeys. Marketing efforts often present a vision that differs from customers’ actual ...

In the ever-crowded CRM market, vendors must differentiate themselves to stand out from competitors. Pipeliner CRM founder and CEO Nikolaus Kimla tested that principle when he was forced to rebuild ...

Customer inclusiveness and website accessibility are essential to building the most up-to-date user experience (UX) frameworks. According to marketing agency 829 Studios, inclusivity in web design is ...