Apple will directly sell advertising inventory on its Apple News platform and move away from its reliance on third-party ...

Burson has hired Taj Reid as global chief creative officer, effective January 8, 2025. Reid replaces Simon Shaw in the ...

YouTube has unveiled new options for brands to reach consumers through YouTube Shorts. At a YouTube Ads event this week, the ...

Similar to its 2024 ad, the spot will focus on the issue of low body confidence with younger girls in sports. Fruitside Assistance launches on the busiest travel day of the year to ease holiday road ...

WPP first bought a 49.9% stake in The & Partnership in 2007. The network moved to a majority holding in 2019 after buying ...

Accompanying The McDonald’s Gift Drop is a 20-second AV spot featuring a bouncing gift tag screensaver illuminated in festive ...

Marketing agency Oliver has teamed up with easyJet to form an in-house agency for the airline called Parasol Studio. Oliver ...

MediaSense has run some of the biggest global media agency pitches, including for Amazon and Unilever, while R3 has managed ...

Mars has launched a global review of its agencies, encompassing media, commerce, social media, brand, PR and influencer ...

To demonstrate Aquamar’s versatility, the campaign depicts consumers enjoying everyday meals in underwater settings. Who: Aquamar Seafood, with One23West for creative, strategy and media.

Agency for Nature was originally created in response to research showing Britain ranks bottom for connection to nature in ...

Sony Interactive Entertainment has released a 98-second film for PlayStation spotlighting how fun life can be when people ...