Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies ...

The review encompasses all its agencies, bar creative.

McCain Foods India has appointed Red Bangle as its strategic and creative communication partner for its food service division ...

Access limited free articles a month after free, fast registration.

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

Kotak Mahindra Bank’s digital-first approach is underscored by its recent media mandate pitch from July, with an estimated ...

For a decade, Swiggy and Zomato have dominated India’s food delivery scene, with their fleets of delivery partners weaving ...

Campaign’s take: KFC’s ‘Taste the Epic’ campaign hits the bullseye with Gen Z by turning a routine bite of chicken into a ...

Access limited free articles a month after free, fast registration.

Executing this strategy needs more than creativity; it requires cross-channel unity, unique branding, and tech adoption, says GZ Creative Digital’s Amisha Gulati.