Effie Asia Pacific has awarded its most effective marketing campaigns of 2024, recognising 88 winners including the Grand ...

Using confidential computing technology, advertisers can now ensure complete data security and privacy. Tech giant Google has ...

This week, the Google-DOJ trial became the most topical issue in the adtech industry, serving as a powerful eye-opener for brands and marketers. After years of what some may argue is Google’s ...

Where the focus on digital measurement dominates, marketers risk overlooking the potential of AI and personalisation to drive ...

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For marketers, this cultural shift is both an opportunity and a challenge.

Synergos’ founder explains how promoting their brands online allows these companies to engage directly with customers, gather feedback, and refine their offerings for success.

In a time when trends come and go at lightning speed, one unexpected movement has quietly but powerfully made its mark: Tenniscore. What began as a niche interest among a few passionate fans has ...

You could have the greatest startup idea in the world, but it’s not enough to grow without the right marketing strategy. According to IBM Institute for Business Value, 80% of small businesses in India ...

S4 Capital’s Monks, formerly known as MediaMonks, has promoted Munas van Boonstra to managing director for Southeast Asia to lead a new leadership team. Van Boonstra joined Monks in 2022 as MD of the ...