Amazon has appointed WPP and Omnicom Media Group to handle its global media account. Incumbent IPG Mediabrands also pitched for the account alongside the two winning networks. Valued at $5 billion ...
Dentsu Creative and Saatchi & Saatchi have jointly won the FAW Audi creative account in China. Sources close to the win ...
Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ...
The tech giant's top safety and policy leaders are set to address a Parliamentary committee in Canberra, as concerns grow ...
The campaign, titled ‘Sejuta Suara, Satu Ritma, Jiwa Malaysia’ (a million voices, one rhythm, the soul of Malaysia), was ...
GroupM has announced that EssenceMediacom X, formed due to client conflict during the 2022 merger of MediaCom and Essence, ...
Led by managing director Masashi Kitaichi, the agency will focus on PR, social media, and experiential marketing to deliver ...
China's top livestreamers are becoming either entrepreneurs or celebrities. Meanwhile, more CEOs are joining livestreamers as ...
Paralympians have taken to social media to say they won’t be participating in this year’s Games. They will be competing. The ...
As the Paralympic Games unfold, brands are redefining their messaging to showcase Paralympians as elite athletes, not just participants.
KitKat has launched a global campaign highlighting the need for better-quality breaks in today’s busy world. “Break better", ...
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