On Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, ...

On Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

DXKulture provides access to curated lists of highly targeted audiences and sources of inventory from diverse ...

Roku is the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager is part of Roku’s bid to reach new ...

Despite Google’s recent decision to continue support for third-party cookies on Chrome, the ongoing degradation of legacy ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Two of the EU’s biggest Big Tech antagonists are set to resign; a GAM breakup could usher in post-ad-server programmatic; and ...

If Adam Heimlich could travel back in time to alter the future of ad tech, he'd visit 2007, when the FTC was looking into the DoubleClick deal.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Political ad spend is projected to surpass $12 billion in the US ahead of the 2024 presidential election, a 29% jump from the 2020 election season, according to eMarketer. But although ad buying ...