Discover how combining explicit and implicit methods in research provides a comprehensive understanding of human behavior. By ...

Unlock the potential of neuroscience education with iMotions Online. This browser-based platform provides an intuitive and comprehensive tool for understanding human behavior through experiential ...

Discover the history and science behind Starbucks' Pumpkin Spice Latte (PSL)—an iconic fall favorite. This blog explores the ...

This research unveils to predict consumer ad preferences by detecting seven basic emotions, attention and engagement triggered by advertising through the analysis of two specific physiological ...

Even though multiple states have approved legal recreational use of cannabis, the expansion of recreational cannabis legalization has led to public health concerns in the United States. Young adults ...

Social deficits in schizophrenia have been attributed to an impaired attunement to mutual interaction, or “interaffectivity”. While impairments in emotion recognition and facial expressivity in ...

This paper aims to investigate the effectiveness of immersive virtual reality (VR) media and the influence of user’s age in the context of destination marketing by exploring their impact on cognition ...

Personalization relies on user models– representations of the user’s competencies, preferences, and skills to adapt the system behavior to optimize interaction. But the anticipated gain in ...

Pupillary contagion occurs when one’s pupil size unconsciously adapts to the pupil size of an observed individual and is presumed to reflect the transfer of arousal. Importantly, when estimating pupil ...

Objective: There are contested claims that communication receivers mimic communication senders less when senders are deceptive compared to truthful. Our studies evaluate a novel computer-based measure ...