The NFL is elevating its “Creator of the Week” program and growing its creator marketing beyond YouTube to reach Gen Z, ...

The name change may seem slight, but it’s an effort to simplify Microsoft’s offerings in a hot but confusing market for ...

When it’s wrong, bad data can cost marketers money; when right, it raises questions about where it came from and how long it should be stored.

Halloween is still nearly two months away, but marketers were in a ghoulish mood this week, thanks in part to tie-ins with ...

Advertising has become too earnest. Brands need to be braver with their creative. They need more populism and less purpose.

Are you a print subscriber? Activate your account. By Tim Nudd - 8 min 35 sec ago 2 hours 8 min ago By Asa Hiken - 3 hours 8 min ago By Tim Nudd - 3 hours 38 min ago By Fergus McCallum - 3 hours 38 ...

Gen Zers are dropping thousands of dollars on massive “back to school hauls” and starting their Halloween celebrations early.

The CosMc’s brand is part of an industry-wide trend toward more playful and interactive design, driven by Gen Z’s demand for it. Brands everywhere that are targeting youth—and have playfulness in ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 hour 18 min ago By Gillian Follett - 1 hour 30 min ago By Tim Nudd - 3 hours 30 min ago 5 hours 30 min ago By Asa Hiken - 6 hours ...