New Commercial Arts has pulled out all the stops to place Sainsbury’s at the top of our Christmas lists this year, with help ...

Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets and Snozzcumbers… This year Sainsbury's Christmas ad spot stars Roald ...

With the message that Sainsbury's is going big on food this Christmas, it follows the BFG and Sainsbury’s worker Sophie, who ...

Sainsbury’s has become the first of the major retailers to unveil this year’s Christmas ad, which is narrated by Stephen Fry and stars Roald Dahl’s BFG. The campaign brings the family favourite giant ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life ...

Roald Dahl’s The BFG sets out to make Christmas “a bit more fizwhizzy” with the help of a Sainsbury’s assistant. NG: Sainsbury’s have gone unashamedly big in every way this Christmas. A huge 1.45 mini ...

A SUPEMARKET’S festive advert was filmed in a number of Cumbrian locations as eagle-eyed viewers spot a well-known beach and two local landmarks.

My favourite Roald Dahl character is Charlie Bucket from Charlie ... but I think my favourite has to be the Big Friendly Giant. The BFG has a gigantic heart to match his size, and I found it ...

As the first UK supermarket to launch a festive ad for 2024, it features the much-loved Roald Dahl character the BFG. With the message that Sainsbury's is going big on food this Christmas ...

This year, it features an appearance by beloved Roald Dahl character the BFG, who enlists the help of a real Sainsbury’s food services assistant, who plays Sophie in the advert, to source his ...