But I say I hold fire. Yes, I may eat my words later when this is taught in college as to how not to carry out a rebrand, but ...

The company recently unveiled a new logo and a teaser video to go along with the announcement, which has sparked intense ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

Jaguar is rebranding for its new age of electric only vehicles. Everyone is talking about it. Just not for the right reasons.

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

The University of Cincinnati threatened legal action against a middle school in Tennessee. It will not allow the use of its ...

The director of the Arizona Office of Tourism announced her resignation following reporting on potential conflicts of ...

Jaguar’s bold rebrand introduces a new logo and marketing strategy—but critics question if the automaker is losing sight of ...

BOWIE, Md. - The team that has been known as the Bowie Baysox for decades now has a new name. "We have actually changed the ...

Kris Leonhardt was sworn in as the chief of the Horry County Police Department last month. A man will spend life behind bars ...

The Bowie Baysox have rebranded to the Chesapeake Baysox ahead of the 2025 season in an effort to represent the greater ...