Jaguar has generated unprecedented attention for its new brand campaign. But not the kind it wanted. Jaguar has lost its identity.

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...

We’ve had a good bit of coverage of the special session on tax reform that ended on Friday, and I wanted to let folks digest ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

I wait all year for this season, when perfect-sized speckled trout invade the marshes of South Louisiana, joining the redfish ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

When I first saw the terrible new advert for Jaguar – in which various persons of indeterminate gender identity solemnly enjoin the world to “delete ordinary” – I assumed it was some kind of cunning ...

Government announces plans to ‘get Britain working again’ Places with the highest levels of joblessness will get extra NHS ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...