The boss of Jaguar has suggested people like Nigel Farage are not important to the carmaker’s vision as he said it wanted to ...

Yes, I may eat my words later when this is taught in college as to how not to carry out a rebrand, but there is some method .

The company recently unveiled a new logo and a teaser video to go along with the announcement, which has sparked intense ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

The Jaguar rebranding debacle is a classic example of Oscar Wilde’s old adage about people knowing the price of everything ...

Well, it’s official – one of the biggest perks of being a used car dealer has been torn away from me by those who, to use a technical term, haven’t a ...

Jaguar’s bold rebrand introduces a new logo and marketing strategy ... and some of the world's fastest ever production cars ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

Questionable aesthetics aside, whatever genius came up with Jaguar’s new look deserves a promotion. On December 2, 2024, Jaguar will debut its latest concept car in Miami and the eyes of the world ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...