Yes, I may eat my words later when this is taught in college as to how not to carry out a rebrand, but there is some method .

Jaguar's managing director has defended its recent rebranding ad and has called out some of its online critics for spreading "vile hatred" and "intolerance". Rawdon Glover told the Financial Times ...

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

The 30-second ad features models in vibrant, unconventional outfits walking across neon backdrops, with no cars or the iconic ...

A motoring expert who has witnessed Jaguar’s upcoming offering has ... under heavy fire over an advert launching its rebrand ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Jaguar is rebranding for its new age of electric only vehicles. Everyone is talking about it. Just not for the right reasons.

A 30-second clip posted on the luxury car brand's X account prompted criticism after it featured models posing in bright ...

Rawdon Glover, managing director of the Indian-owned firm, denied the rebrand exercise was meant to be a 'woke' statement.

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...