Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...

In November, 102-year-old British carmaker Jaguar unveiled its rebrand and logo ahead of the company's reinvention as an EV ...

The 102-year-old company has recently announced a major rebranding, possibly its biggest ever, as it tries to reinvent itself ...

Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the ...

A photo taken on February 6, 2013 shows the "Jaguar" emblem on ... The elite, sleek cars that everyone thinks are cool?

A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...

Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically sprung forward as the hood ornament atop classic Jaguar cars. The new ...

Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

Jaguar has unveiled a new logo that combines upper and lower case letters and confirmed it will only make electric cars in ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

and stopped selling cars entirely in the British market as it tries to re-invent itself as an electric vehicle maker. Jaguar’s new logo. The first electric vehicle after the company’s re ...

The 102-year-old company has recently announced a major rebranding, possibly its biggest ever, as it tries to reinvent itself ...