A look back at Jaguar's history — from a sidecar company to James Bond villains, to the latest rebranding controversy
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Jaguar’s last woke gasp
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Overhauls of 'heritage brands' raise the question: How important are our products to our identities?
A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...
Jaguar managing director defends company after rebrand sparks confusion
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar Rebrand Is Absolute Genius—Here’s Why
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
Jaguar managing director defends rebrand, accuses critics of 'hatred and intolerance'
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
Maybe, just maybe, the Jaguar rebrand isn't as disastrous as we thought
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
Car Brand Jaguar Rebrands, Completely Misses The Mark, Internet Goes Wild With Memes
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
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Jaguar boss hits out at ‘vile hatred and intolerance’ from critics of controversial re-lauch
The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...
Why Jaguar's Copy Nothing campaign broke the internet - plus 5 ways to nail your next product launch
The internet has plenty to say about Jaguar's recent colorful rebrand. This article breaks down what happened and shares five hacks to crush your next product launch.