As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

After Jaguar's unveiling of its bold new identity was met with a major backlash online, Sophie Tolhurst analyses the rebrand.

Generally speaking, there are two approaches to business. The first is to follow the maxim “the customer is always right”, ...

Jaguer is staking everything on a controversial rebrand and pledging to go electric-only, outraging loyal customers and ...

AUDI has unveiled its new logo with major changes a mere few days after Jaguar was slammed over the “woke” EV rebrand. The ...

Key to embracing diversity, English says, is being consistent with it. There is always more to be done, and consistency doesn ...

Why retailers should get into the holiday spirit, streaming could be a pro sports slam dunk, Jaguar’s car-free rebranding ...

Generally speaking, there are two approaches to business. The first is to follow the maxim “the customer is always right”, ...

GM's available Ultium platform is a worthy rival for adolescent German EV tech, so could flamboyant land yachts with superior ...

Sophie Tolhurst is a Sheffield-based design writer and former fashion designer. She was previously a senior writer at Design ...

Elmbridge in Surrey is the least affordable local area by some distance. St Albans in Hertfordshire is in second place, ...