As the first pre-orders arrive, the iPhone 16 can now be bought in Apple Stores, as well as ordered online for immediate shipping.

While there’s no doubt that the pricier Pro models of the iPhone 16 series are better, with improved and larger displays, a third camera, that gorgeous titanium build and more, this year’s iPhone has a lot in common with the Pro. To the extent that for many people, the Pro adds bells and whistles they can manage without.

It's not about one big feature, but how new elements like the Camera Control button and last year's Dynamic Island come together.