British Airways is taking its first class to a new level of luxury. It's a trend among other airlines like Lufthansa and Qantas, unlike US carriers.

British Airways plans to introduce a new first class on its Airbus SE A380 double-deckers in mid 2026, betting that the most expensive seats at the front of the aircraft still have a place in the cabin even as business class berths become more luxurious.

British Airways is planning an overhaul of its Airbus A380 fleet, which will include new first class seats starting in 2026.

British Airways unveiled its new first-class cabin as part of an ongoing transformation. Couples can sit together in the new setup.

British Airways has unveiled a new first-class seat which it claims “pushes the boundaries of comfort”. The seat has been designed to provide passengers with a “modern luxury hotel feel”, the airline said. It is wider than existing seats in its most premium cabin at 36.5in (92.7cm), and longer when converted into a fully flat bed at 6ft 6in.

Yesterday, British Airways unveiled its new First seat, featuring a modern design and British craftsmanship. The airline designed the seat to feel like a luxury hotel, along with unique British elements and home-like comforts.