Coca-Cola's 'real magic' holiday ad, made with artificial intelligence, sparks backlash
Coca-Cola's new holiday advertisement was made using Real Magic AI, the company's artificial intelligence platform, powered by OpenAI.
Coca-Cola’s AI holiday ad sparks controversy for not being the 'real thing'
The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising campaigns successful, Coca-Cola’s holiday ads included. Consumers typically look forward to Coca-Cola’s yearly ads and think back to older campaigns with nostalgia.
Coca-Cola responds to backlash over AI-generated Christmas ad: ‘Creepy dystopian nightmare’
Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans labelled “disastrous.”
Coca-Cola’s Holiday Ads Trade the ‘Real Thing’ for Generative A.I.
The company’s nostalgia-filled commercials are a holiday tradition, but this year’s ads are facing backlash for dipping into the uncanny valley.
Coca-Cola Airs AI-Made Holiday Ad to Tidings of Bad Cheer
The company used AI tech to remake its beloved 1995 ‘Holidays are Coming’ ad campaign, sparking complaints it ruined the season’s spirit.
Coca-Cola’s AI lead on the polarizing response to its holiday ads
Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” from the U.K. Telegraph. Sure, the brand anticipated its commercials would spark a conversation, but it wasn’t a moment to mourn Christmas, according to Pratik Thakar, Coca-Cola’s VP and global head of generative AI.
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience as AI becomes more integrated into advertising campaigns. They remind us to embrace AI cautiously while upholding the human elements that underpin marketing campaigns – holiday ads, in particular.
Coca-Cola faces backlash for AI holiday ads
In a statement to the New York Times, Coca-Cola says it creates the highest level of work at the “intersection of human creativity and technology.” Copyright 2024 CNN Newsource. All rights reserved.
Coca-Cola’s controversial Christmas ad, the pop star and the priest, and ‘the most talked-about artwork of the century’
Coca-Cola’s Christmas ad was slammed, a pop star’s music video led to a priest’s downfall, and a piece of art — it's edible — ...
Dividend King Coca-Cola Stock Makes Up 8.5% of Warren Buffett's Portfolio. Should It Be in Yours?
With the new composition of the Berkshire Hathaway equity portfolio, Coca-Cola now accounts for 8.5% of the total. Buffett ...
Coca-Cola Christmas Truck UPDATES: Iconic lorry kicks off 2024 festive tour with giveaways and festive treats
THE Coca-Cola Christmas Truck kicked off its 2024 tour in London yesterday, spreading festive cheer and magical experiences ...
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Coca-Cola Has a New Flavor Available for a Limited Time Only
Coca-Cola is no stranger to innovation. The Atlanta-based company offers a solid range of products including some of the ...
Coca-Cola's Classic Christmas transforms Toyota Field into a festive wonderland
Cola's Classic Christmas is transforming the Toyota Field into a winter wonderland.From November 22nd to December 29th, 2024 ...
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Why Is Coca-Cola (KO) Down 5.3% Since Last Earnings Report?
It has been about a month since the last earnings report for Coca-Cola (KO). Shares have lost about 5.3% in that time frame, underperforming the S&P 500. Will the recent negative trend continue ...
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Jefferson Coca-Cola Bottling Company awards $17,000 in grants to Mid-Missouri educators
Jefferson Coca-Cola Bottling Company has announced the distribution of $17,000 in grants to Mid-Missouri educators through ...