An internal launch signals to your people that their opinions matter, and it turns a major brand shift from something that’s ...

Five NBA elites including Michael Jordan and Emilia Fazzalari co-founded Cincoro Tequila in 2019 and the brand recently went ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Gap Inc. is still in the early innings of a brand overhaul under Chief Executive Richard Dickson, but the early signs suggest ...

Jason Kelce and Travis Kelce have been busy growing their brands, on-field and off. Here's a look at what they've been up to.

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

In Netflix’s A Man On The Inside, Ted Danson stars as Charles a retired professor who goes undercover in a retirement ...

Volkswagen sees no chance of avoiding layoffs and plant closures in order to cut 4 billion euros ($4.2 billion) in costs, the ...

Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and ...

Founded by two sisters and North Carolina natives in 2020, the company is transforming a space at a popular shopping ...