The 7th annual Toys for Tots Holiday Drive kicks off on Wednesday, aiming to ensure that every child has a toy to open during ...

Research shows that while overall toy sales are in decline in the US, sales driven by nostalgic adults are on the rise.

Autumn Basye and Jamie Hund the Resource Development Coordinator with the Boy’s and Girl’s Club came on the show this morning ...

More than 100 toys were collected for the cause by the jockeys, which is a new record number of items headed to children.

When it comes to finding the perfect gifts for girls in your life, from spirited toddlers to trendy teens, Walmart is your ...

"We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the ...

The first Walmart Black Friday sales event is LIVE NOW online on Monday, Nov. 11 for everyone with excellent buys! Read on ...

“What’s great about the toy industry’s approach to designing these products is that there really is something for everyone.” From a child development perspective, there really isn’t a difference ...

This year's Toy Toss will benefit the Salvation Army, Fort Smith Boys and Girls Club and the UAFS Lion Pride Pantry. Kids ...

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

In a statement to TODAY.com, Mattel confirmed the mislabeling. The toy company said it “was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the U.S., ...