PUMA launched its global basketball campaign, “FOREVER. FASTER – See The Game Like We Do” on October 18, 2024.

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It has been a busy week for PUMA's basketball division. First, the brand signed NBA All-Star Tyrese Haliburton to a "massive" sneaker deal. Now, PUMA is rolling out a new hoop shoe for players.

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Characterised by their sleek shape, leather upper and slim sole, the low-profile trainers feature Puma’s recognisable logo ...

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Indiana Pacers point guard Tyrese Haliburton is continuing his ascent toward superstardom, landing a major endorsement contract with Puma. "I'm super excited to announce that I've joined the PUMA ...

This past weekend, news broke that Indiana Pacers guard Tyrese Haliburton had signed a "massive" sneaker deal with PUMA. Now the global sportswear brand has officially announced the signing of the ...

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Supported by a £15 million equity injection from Puma Growth Partners, the acquisition will allow both companies to expand their offerings and customer base. During the integration process, they will ...