DMC helped make Adidas as iconic as it is today, and Nelly gave Nike’s Air Force 1s its own anthem. Quite frankly, it’s tough ...

As with most sneaker brands, reimagining or re-releasing sneakers from their archives has been an upward trend over the past decade. Recently, we’ve seen PUMA drop a few new collections with influence ...

Puma maintained its outlook for the year on the back of an acceleration in sales growth, helped by a recovery in its U.S.

The PUMA Inhale is back, not just as a relic of the early 2000s, but as a testament to the brand's ability to bridge the gap ...

Puma is highly dependent on wholesale, which accounts for about 75% of its sales. Wholesale sales tend to bring lower margins than sales through full-price owned channels. Puma also risks losing share ...