The branding agency How&How found that Chester Zoo needed a new brand and website to better reflect its nature-positive ...

Think logos are tacky? No more. Fashion has shifted from giant Gs and Cs to quiet branding that lets men and women subtly ...

For ComplexCon 2024, the Bronx designer discusses the evolution of her accessories label and what it means to be a ‘Brand to ...

Viral marketing on TikTok has helped book publishers and authors reach new heights. Now, TikTok wants in on that action. After the monumental success of "BookTok" — a community of bibliophiles ...

Audi is making a big change to its branding for the Chinese market with a new logo that lacks the automaker’s famous ...

VW cites an expected 350- miles of standard range for both EVs. An extended range variant (EREV) is expected to boost that to ...

Keep abreast of significant corporate, financial and political developments around the world. Stay informed and spot emerging ...

Chevrolet's bow tie emblem has remained the iconic gold shade for many years, but newer Chevrolet models are adopting the ...

Members of BI's Workforce Innovation board discuss new ways of leadership and what emerging roles might be joining the ...

Next-gen electric versions of Honda's passenger cars are getting a new logo for the first time in 22 years. At CES today, Honda announced two new EV concepts, the Saloon and Space-Hub, as well as ...

Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its ...