Viant (NASDAQ: DSP), a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data ...

Emotional targeting enhances CTV advertising effectiveness, connecting with viewers at the perfect moment for greater impact.

It’s all part of Bell Media’s long-term plan to bring the quality and brand safety of linear television into the digital ...

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

Roku and Amazon are the most popular brands of streaming media players purchased for connected TV (CTV) devices in the United ...

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...

Remembrance Day celebrations took place across the country Monday, with Canadians reflecting on the sacrifices made by the men and women who served our country.

Golf News Net (GNN), a leading golf media company focused on news and entertainment content, and TVIQ, a leader in global CTV ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

All three rely on advertising to financially support their connected platforms and free streaming TV services. This article, Roku, Amazon, Samsung are dominant CTV platforms in U.S., study finds, was ...

The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...

Fans have a multitude of options to watch the Chiefs vs. Broncos in Week 10. CBS will broadcast the game live on TV for those ...