IRIS.TV will remain independent, and Viant will push CTV platforms to adopt its IRIS ID to provide contextual signals beyond ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, ...

Viant (NASDAQ: DSP), a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data ...

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ...

On Friday, Mike Tyson will don his gloves once again for a professional bout against 27-year-old YouTuber Jake Paul at AT&T ...

The advertising landscape in India is experiencing a seismic shift with Connected TV (CTV) gaining significant momentum, ...

Download the CTV News app to get local alerts on your device Get the ... items by sharing an AirTag location with third ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for ...

Shashi Sinha, CEO of IPG Mediabrands India said at the recent e4m Confluence that the introduction of a premium panel to track high-value households will provide a better view of premium audiences ...

To put it simply, the only way that marketers can unleash the full potential of CTV is through programmatic. Programmatic ...

TV 1.0 was a rather straightforward affair, says Jason Fairchild, chief exec and co-founder of tvScientific. Major brands ...