Marketing funnels are present wherever consumers are today. From the moment someone discovers a business to the point of buying, marketing funnels work to turn prospects into customers and beyond.

Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.

If consumers wait too long to make holiday-related purchases, they may find stores have moved on to the next big event, ...

I'm now in charge of orchestrating a transition from individual lead-driven marketing to buying-group marketing, and I've given myself and my team three months to do it. First and foremost, marketers ...

How important is merchandising in cannabis industry? Should brands use products to tell stories to their customers, and do ...