As Donovan Mitchell stepped onto the court for the first game of the 2024-25 NBA season, he embodied a mix of determination ...

BODYARMOR Sports Drink today announced a multi-year partnership with one of New York’s most beloved superstar basketball players, Jalen Brunson. As part of the partnership, Brunson and BODYARMOR ...

It seems NBA hall-of-famer Kobe Bryant showed as much hustle in the boardroom as he did on the basketball court. In 2013, the Los Angeles Lakers guard acquired a 10% stake in sports drink startup ...

Bodyarmor has drafted New York Knicks All-Star point guard Jalen Brunson to its roster of athlete brand partners. The Coca-Cola energy drink brand entered into a multiyear agreement with Brunson.

Bryant purchased a 10 percent stake in Bodyarmor for $6 million in March of 2014, according to The Wall Street Journal. We reported in 2021 that Coca-Cola purchased the sports drink company and ...

With a wide range of different brands, like its namesake soft drink, Dasani water, Powerade and Bodyarmor sports drinks, and ...

Asked to rank the New York athletes with the highest marketing potential, Favorito mentioned Francisco Lindor, Aaron Judge, ...

Sparkling water and tonics include Schweppes and Topo Chico. Bodyarmor and Powerade round out the energy drink/ sports drink lineup. Coke also owns Costa Coffee, Gold Peak Tea, and other brands.

As reported by Forbes, LeBron James made history in 2022 by becoming the NBA 's first active player to reach billionaire ...