Bodyarmor paints itself as a healthier sports drink alternative to giants like Gatorade. The sports drink industry persuades average consumers to believe these beverages will enhance athletic ...

“BODYARMOR changed the sports drink game and we’ve been big fans of the brand for a while now, so it’s exciting to be able to ...

Within the sports drink category, for instance, there are two segments—zero sugar and rapid rehydration—where BODYARMOR has yet to venture. As we chart our innovation course, our initial focus ...

Bryant purchased a 10 percent stake in Bodyarmor for $6 million in March of 2014, according to The Wall Street Journal. We reported in 2021 that Coca-Cola purchased the sports drink company and ...

"It's like you get together, you go experience the mountain, have your fun and then afterward, you get together, you have a drink, you celebrate, you talk about what happened on the mountain ...

Bodyarmor has drafted New York Knicks All-Star point guard Jalen Brunson to its roster of athlete brand partners. The Coca-Cola energy drink brand entered into a multiyear agreement with Brunson.

Last week, Coca-Cola reported its financial results for the three-month period that ended Sept. 27. It beat Wall Street's ...

Whether present in natural sources or in Red Bull Energy Drink your body processes caffeine the same way. One of caffeine’s primary sites of action in the human body is a stimulating effect on ...

FIRST ON FOX: Sen. Joni Ernst, R-Iowa, sent a letter demanding answers after a government report found the Defense Department (DOD) sent body armor covered in mildew and equipment from the 1980s ...

It may be time to break the mold. Sen. Joni Ernst lambasted the Pentagon over shipments of mildew-infested body armor plates, mold-covered tactical vests and other subpar equipment to Taiwan last ...