"Goldfish" ranks among the most audacious endeavors in BMW's storied history. Intriguingly, it has been revealed that the German automaker crafted not just one but multiple iterations of this project.

Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious ...

With a cheeky rebrand, Goldfish takes aim at adult snackers, reminding them that the beloved cracker can be more than just a kid’s treat. Goldfish, the crunchy snack loved by toddlers and ...

(WJW) – Snack lovers can look forward to a playful twist on a childhood favorite, as Goldfish® announces a limited-time renaming of its iconic Cheddar crackers to ‘Chilean Sea Bass.’ ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its name for ...

BMW has at least two significant new SUVs in the works: a production rendition of the Neue Klasse X all-electric concept and a new generation of the iconic X5. But for the 2025 model year, we see ...

I’m running for office because of a goldfish. It was one of my very first cases coming out of law school, and I was serving as a public defender. One day, I found myself in court with my client ...

When BMW first introduced the 2-series Gran Coupe for the 2020 model year, its bulbous shape and front-wheel-drive layout weren't traits that we found especially attractive. The fact it cost more ...

Scientists have proved goldfish do have good memories and are able to navigate their surroundings. A team from Oxford University trained nine fish to travel 70cm (2.3ft) and back, receiving a food ...

Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious ...