Aldi avoids brand names Why is Aldi so cheap? At most supermarkets, you’ll find tons of name-brand items, but at Aldi, a whopping 90% of the products are private label. By avoiding brand names, Aldi can skip going through another company and offer you cheaper prices.

Aldi and Lidl are well-known for their low prices, but which supermarket is the cheapest when it comes to a larger shop? One mum decided to find