Conservative activist Robby Starbuck claims victory for the shift even as the retailer says certain policy changes were underway before his online campaign.

The world’s largest retailer joins a growing list of major corporations that have rolled back diversity programs after coming under attack by conservative activists.

Walmart, the largest private employer in the United States, will curb some diversity, equity and inclusion (DEI) efforts. It’s the latest company to backtrack on diversity initiatives in the face of right-wing pressure.