Butterball is introducing a new turkey this Thanksgiving that it says eliminates the need to thaw it: Cook From Frozen Premium Whole Turkey. Why it matters: Thawing a turkey is time-consuming, and making sure you allow enough time to thaw can be stressful.

With the holidays comes festive feasts, and those often feature turkey. However, cooking a whole turkey isn’t the easiest thing in the world, as proven by the popularity of the Butterball Turkey Talk-Line.