As a result of being "mostly" just an OS, Roku has the most third-party integrations with streaming TV OEMs. In the release, ...

The Trade Desk's stock jumped 4% when it announced Ventura, a sign that investors approve of the move, while Roku fell 7% on ...

The Trade Desk (NASDAQ:TTD) is working on a connected television operating system, according to an Axios report from ...

VENTURA, Calif.—Programmatic ad giant The Trade Desk is pushing into the streaming technology business with a new operating ...

Advertising technology specialist The Trade Desk has developed streaming TV operating system Ventura. The Trade Desk will ...

After months of leaks and speculation, The Trade Desk confirms it will participate in the streaming platform wars. This ...

The Trade Desk (NASDAQ: TTD) today announced that it has developed Ventura, an innovative new streaming TV operating system (OS). The Trade Desk will partner with smart TV original equipment ...

New Street analyst Dan Salmon upgraded Trade Desk (TTD) to Neutral from Sell with a price target of $115, up from $85. The firm says political ...

The Trade Desk Inc (TTD) unveils Ventura, a new streaming TV OS to improve user experience and advertising efficiency. Stock ...

The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the ...

Furthermore, The Trade Desk earns a substantial portion of its revenue from CTV advertising, and with Ventura, they aim to solidify their leadership in this sector. The new OS is designed to offer ...

The Trade Desk shared in a statement that Ventura solves key issues with prevailing market systems today, including ...