One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Starbucks CEO Brian Niccol is tracking down Sharpies for an old company tradition.

This week, Starbucks has announced self-serve sugar stations will return and customers won't be charged for non-dairy milk ...

Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

To get a sense of how granular Brian Niccol’s plan for Starbucks’ dives, the company soon will place Sharpies back in the ...

Starbucks CEO Brian Niccol said the coffee chain plans to buy roughly 200,000 Sharpie markers as part of his plan to take the ...

Starbucks is bringing back hand-written names in Sharpie on cups and self-serve stations with sugar and cream to try to win ...

Starbucks is kicking off the holiday season with the launch of its festive menu, featuring both new and returning drinks and ...

Sure, the actual cost of all of those Sharpies isn’t that much for a company the size of Starbucks, but it’s still adding to the process of delivering customer orders. On the other hand ...

Starbucks CEO Brian Niccol shared plans to rejuvenate the coffee chain by restoring personalized experiences, including ...