One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Starbucks CEO Brian Niccol is tracking down Sharpies for an old company tradition.

This week, Starbucks has announced self-serve sugar stations will return and customers won't be charged for non-dairy milk ...

Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

Starbucks is kicking off the holiday season with the launch of its festive menu, featuring both new and returning drinks and ...

Starbucks CEO Brian Niccol is betting that more personal touches in its cafes will win back customers.This article originally ...

Sure, the actual cost of all of those Sharpies isn’t that much for a company the size of Starbucks, but it’s still adding to the process of delivering customer orders. On the other hand ...

In line with its holiday menu launch, Starbucks will also stop charging extra for nondairy milk in custom beverages.

"It may not be everybody's name ... but we will definitely be getting back to writing on cups again here in the ...