Coca-Cola is connecting the dots between culture, creativity and technology. Create Real Magic platform invited consumers to use AI for crafting original artwork using iconic creative elements from ...

Social commerce continues to grow faster than traditional e-commerce and is expected to account for over $2 trillion in sales in 2025. Of the 342 posts with images examined, 95.5 percent either had no ...

Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

The global retail media ad investment is set to reach $153.3bn, a nearly-$18bn jump from the 2023 total, according to WARC’s latest forecast. The forecast puts the annual growth rate at 13.7% in 2024, ...

What do consumers drink to keep cool in hot weather? Beer would have been the popular drink of choice - until now. The new generation of drinkers, Gen Z, is saying no. Alcohol consumption, including ...

Ajinomoto, a leading Japanese frozen food brand, launched the "Frying Pan Challenge" to address a consumer complaint and boost its position in the competitive frozen gyoza market. The "Frying Pan ...

In India's thriving SUV market, Maruti Suzuki, renowned for its smaller cars, confronted perception barriers in its quest for SUV dominance. Launch two new SUVs (Fronx and Jimny) and claim the title ...

A Filipina's worth is often unfairly judged by societal expectations, leading to the dismissive "Sayang ka..." sentiment (loosely translated to "what a waste"). To counter this, L'Oréal Paris launched ...