Lifebuoy Pride was first introduced in 2021 under a COVID-19 context that focused more on Safety in Love for the LGBT community. With the successful launch, #Safety4All has become one of... We’re long ...

Restaurants in China are closing at an accelerating rate as consumers rein in their spending, a situation that appears unlikely to improve because of mounting concerns over an extended period of ...

UK high street retailers Marks & Spencer and John Lewis are both introducing AI tools to drive sales, with the latter using the technology to bring back its distinctive “never knowingly undersold” ...

Uses the DAIVID methodology to test campaigns from WARC’s Creative Effectiveness Ladder database, to look at the attention and emotions evoked by campaigns that drove the highest commercial ...

This is a pre-recorded session based on the brand-new course, Mastering Modern Media: Effective Strategies for the Attention Economy. Learn how to reduce wastage and improve ad effectiveness in the ...

Based on analysis from a survey of 300+ marketers worldwide, this report offers quantitative evidence that shows applying the ABE Framework helps instil a culture of creative effectiveness at brand ...

Haleon, the global healthcare consumer brand, has embraced a long-term journey to integrate attention metrics into its global media effectiveness strategy. After some inconclusive research into using ...

What sometimes seems like turbulence and tumult can often be a symphony in the making. Like a duet between jazz musicians or the famed “Jugalbandi” from Indian classical music, where a spontaneous ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Athletic Brewing Company, a non-alcoholic craft beer manufacturer, tapped marketing mix modeling to help drive revenues and net profit while also reducing its marketing spend. Athletic Brewing Company ...

E-commerce monoliths have long been the foundation of online retail. However, as consumer expectations soar and personalisation becomes top-of-mind for 71% of them, brands must modernise to stay ...

WARC’s Catherine Driscoll is joined by Cheryl Calverley, founder of The Den and Harriet Kingaby, co-chair of the Conscious Advertising Network, discussing the risks of how Gen Alpha are targeted by ...