WPP has bought four-years old London agency New Commercial Arts to merge into Ogilvy Group. Initially the agency will run as a separate brand with co-founder James Murphy, a former CEO of adam&eveDDB ...

Another big UK creative account switch this week following Direct Line's abandoning of Saatchi & Saatchi and House 337. B&Q ...

When a client hits rough waters the agency tends to cop it and insurer Direct Line, which said recently that it was going to ...

PayPal taking on banks with the launch of a cashback debit card in the US is big in the consumer finance industry, in the US ...

Iris London’s long-time CEO Claire Humphris and global CCO Grant Hunter have both stepped aside after 25 and 20 years at the agency. They are replaced by two women: Zoe Eagle, previously creative ...

New Starbucks CEO Brian Niccol – who has already kicked off the search for a new global agency – has started by blasting the coffee chain for all the reasons consumers will understand. In an open ...

Dove has profited mightily by appearing among the (relatively) few good guys in the consumer goods business with its focus on women of all shapes and sizes and current stand against using AI in its ...

Generative AI clearly needs to have some boundaries set before it all gets out of hand. David Jones’ Brandtech Group has stepped in with a new ethical offering that claims to tackle the ridiculous ...