Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

When I retired from marketing 11 years ago, I did a brief stint running a tourism business, putting together custom bike tours. I thought it would be an ideal semi-retirement gig -- riding bikes ...

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Legislation that limits social-media usage and AI content such as deepfakes are the biggest concerns for advertisers.

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Broadcast TV had its best result in October since January of this year (24.2%), and improved vs. its 22.6% share in September ...

The Ad Council has created foster care-related campaigns for 20 years in collaboration with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), and ...

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

Google keeps its spam policy updated. This time the goal is to target websites hosting content intended to take advantage of site ranking, especially after earlier this year it launched a method ...

Some of those laid off had decades of service to the automaker, yet received the news of their dismissal in a generiic-sounding 5 a.m. email.

Today's post is about new research released this morning about the role "news influencers" posting on social media are having on America, and based on one of its findings, you might want to take ...