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For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

Legislation that limits social-media usage and AI content such as deepfakes are the biggest concerns for advertisers.

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It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to ...

Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only ...

Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...

Broadcast TV had its best result in October since January of this year (24.2%), and improved vs. its 22.6% share in September ...

Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL's share of all national linear TV ad ...

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“Stop working out in the past,” advises home strength training system Tonal in a new campaign marked by cinematic ...

Xbox menu includes Fully Loaded French Toast available in three game-themed flavors, with mousse sandwiched between Thick 'N ...