In this ATS London panel, we explore how curation is reshaping the ad tech landscape. From overcoming PMP inefficiencies to ...

In this ATS London session, Lumen's Mike Follett and an expert panel share their thoughts on Havas's recent study with Lumen and Brand Metrics. • The findings from Lumen’s exclusive report on the ...

Outdated ad tech won't sustain retail media growth. Advertisers now need sophisticated tools, unique ad formats, and targeted audiences to drive ROI, ROAS, and incrementality.

Today’s news: Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards ...

Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform, today (September 18th, 2024) ...

First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and ...

ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven ...

ShowHeroes – a global leader in digital video, offering content, technology, and sustainable advertising solutions – brought ...

Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and ...

In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing ...

In an exciting presentation from ATS London 2024, MiQ's Global Chief Strategy Officer, John Goulding, and Zuzanna Gierlinska, ...

Dynamic Placement Optimisation (DPO) from Seedtag, the global contextual advertising company, delivers a remarkable 164% ...