Ross Solomon, head of product management at financial solutions firm Broadridge, believes that firms must not lose sight of ...

Inconsistent brand experiences in e-commerce are common, often due to a disconnect between marketing efforts and contact center interactions. AI and CRM strategies can help bridge this gap, improving ...

AI-enabled automation is the new linchpin of innovation in CRM platforms. However, the expected productivity gains have yet to translate into meaningful improvements in customer experience (CX). The ...

Data and artificial intelligence are crucial for effective customer loyalty programs. They are also revolutionizing the role of traditional CRM platforms. Initially, CRM systems changed business ...

The 2024 holiday shopping season isn't shaping up well for retailers, but the emergence of artificial intelligence offers a chance to optimize performance and increase customer satisfaction. Promoting ...

Jonathan Moran from SAS discusses how AI is advancing CRM beyond contact centers and marketing and what's needed to ensure its responsible use. Contrary to what some folks think about the “recent” ...