OpenAI's much-anticipated SearchGPT, that was initially launched as a prototype in July, has become live to paid subscribers ...

This story first appeared on Performance Marketing World. Wolt and Vodafone are among the companies benefiting from brand ...

Vivendi did not offer annual share awards to Havas executives during 2024, in anticipation of the spin-off, which was first ...

What’s more, it proved brands could have a place in popular discourse. M Booth’s recent Cultured survey talked to over 3,000 ...

South Korea’s Personal Information Protection Commission (PIPC) has imposed a fine of 21.6232 billion won (approximately USD $15.67 million) on Meta Platforms, Facebook's parent company, citing major ...

Tag, the global production company under Dentsu, has announced the launch of Gate+, a new production model designed to ...

Declaring Calm - who bought 30 seconds of silence on CNN - the winner of the US election. “They’re capitalizing on the chaos, ...

The ad was boosted in U.S. markets where WestJet flies, particularly key West Coast markets like Los Angeles, San Francisco and Palm Springs.

One way to achieve this is by leaning into traditional news sources, which tend to be the most trusted: Our study found that ...

Gap’s recent marketing work has focused on dance and music through upbeat campaigns with musicians Tyla and Troye Sivan, both ...

Wilcox reflects on 6 months in the New York CEO role at the Omnicom agency and how she's building on the firm's storied legacy of disruption. After two decades at Johannes Leonardo, Saatchi & Saatchi, ...