Effie Asia Pacific has awarded its most effective marketing campaigns of 2024, recognising 88 winners including the Grand ...
Using confidential computing technology, advertisers can now ensure complete data security and privacy. Tech giant Google has ...
Where the focus on digital measurement dominates, marketers risk overlooking the potential of AI and personalisation to drive ...
This week, we explore the unfolding Google-DOJ trial, examining allegations of the tech giant’s monopolistic grip on adtech ...
Publicis leads the pack, while WPP and Dentsu face challenges amid market shifts and client cutbacks. Monthly global and APAC ...
Industry leaders tells Campaign that banning young people from social-media platforms is often seen as inefficient, cumbersome, and expensive.
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her ...
Brian Niccol stepped into his role as CEO of Starbucks this week, and his appointment promises to revive the iconic coffee brand. But the move still leaves us questioning: where is the CMO? In March, ...
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Van Boonstra has been at Monks since 2022 and replaces Joris Knetsch who recently departed after a decade at the agency.